Reddit status: access issues and outage reports

Problems in the last 24 hours

The graph below depicts the number of Reddit reports received over the last 24 hours by time of day. When the number of reports exceeds the baseline, represented by the red line, an outage is determined.

Most Reported Problems

The following are the most recent problems reported by Reddit users through our website.

• Website Down (44%)
• Errors (30%)
• Sign in (26%)

Live Outage Map

The most recent Reddit outage reports came from the following cities:

City	Problem Type	Report Time
Patna	Errors	11 days ago
Monclova	Sign in	12 days ago
Nice	Errors	12 days ago
Guayaquil	Errors	22 days ago
Veracruz	Website Down	28 days ago
Bhubaneshwar	Website Down	1 month ago

Full Outage Map

Community Discussion

Tips? Frustrations? Share them here. Useful comments include a description of the problem, city and postal code.

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Reddit Issues Reports

Latest outage, problems and issue reports in social media:

• 
  Jim Reaper (@the_Jimreaper) reported 4 minutes ago

  @BigHandle_369 Core UsesAdd Comment Sections: Website owners use a simple code snippet or plugin to embed a feature-rich comment section on pages or blog posts without building a system from scratch.Unified User Logins: Visitors can use a single Disqus account—or sign in via social media accounts like Google or X (formerly Twitter)—to leave comments across millions of different websites.Moderation and Spam Control: Publishers use the dashboard to filter spam, approve or delete comments, ban disruptive users, and set up automated moderation rules.Audience Engagement: The platform supports threaded replies, upvoting/downvoting, embedding media, and interactive polls to keep readers active on a site.Pros and ConsOpinions are mixed on Reddit regarding the platform.Pros: It is quick to install, provides robust spam protection, and offers a familiar login for users.Cons: Some users and site owners worry about slow page load times, third-party tracking cookies, and giving up data ownership.

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  Elsyee (@encore_elsyee) reported 4 minutes ago

  You get down voted heavily on Reddit to this day if your dare to use an emoji

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  Ben H (@benh_mecfs) reported 11 minutes ago

  @Z3R0Gravitas @JackHadfield14 @Gmwetz Do you mean 1/4-1/3 on the PWM reddit are chronically ill? Apologies if I have misinterpreted that. So yes, that’s when I noticed PWM being an issue, but my severity had become massively worse. I had to have a PWM-free LCD. Interesting the IPS had PWM. They’re usually my go-to!

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  Mike Sulka (@SulkaMike) reported 15 minutes ago

  Fable 5.1 has been out for about a day and Reddit has already discovered why some people don't like the way it writes: THE WATERMARK. Except...probably not. Fable 5.1 and Mythos 5.1 are the first new Claude models carrying Anthropic's statistical text watermark, and some users are already wondering whether that's why the newer Claude models feel more verbose, structured or exhausting to read. I went through Anthropic's actual watermark documentation, and their explanation makes that theory pretty hard to defend. The watermark doesn't insert hidden characters or extra words. It only nudges the random choice between equally acceptable next words. Anthropic says its testing found no measurable effect on creativity, readability or output quality, and cites Google's controlled testing of the underlying SynthID-Text approach reaching the same result. It also adds no extra tokens and essentially no latency. And here's the detail I hadn't appreciated: Anthropic is applying the watermark globally, even though it exists largely because of the EU AI Act, because it says it doesn't yet have a durable way to apply it only by geography. Older Claude models are eventually getting it too. Code barely gets watermarked at all when exact token choices matter. Factual passages get less watermarking for the same reason. The watermark lives mostly in places where “grey” and “overcast” are equally good choices. So if Fable 5.1 suddenly feels like it swallowed a management-consulting handbook, I wouldn't blame Brussels just yet. But humans being humans, we quickly try to reverse-engineer model behavior from vibes. Yesterday people thought Fable 5.1 existed because Claude suddenly seemed smarter. Today people think its writing changed because of a watermark. Last week a Gemini model told somebody it was a model that hadn't even been released yet. The Behavioral-Fingerprint Trap keeps winning. We are getting very good at noticing that something changed. We're still pretty terrible at figuring out what changed underneath it. And in 2026, it could be the checkpoint, the harness, the effort setting, the router, the safeguard layer, the system prompt, the watermark... ...or Claude just decided it really wanted to give you twelve bullet points today.

• 
  The Wise Investor 🧠 (@TheWiseIC) reported 21 minutes ago

  @sjb987654321 @varuninvesting User stagnation is a risk but let me paint this picture. If Reddit wasn’t desired, why does logged out traffic and web referrals continue to grow? Clearly, there’s a demand for “what does Reddit think”? The issue is how to convert logged out to logged in. Well, management said that the best conversion comes from platform investments. Reddit search went from 1M users last year to 15M users. They just need to make the platform better to use. That’s it. The best ROI comes from within.

• 
  Kene 🐘 (@spatocodex) reported 21 minutes ago

  If I had to get my first 100 customers from scratch, here’s exactly what I’d do: 1. Cold emails Send 20 highly targeted emails. Lead with a specific outcome, not your product. No replies? Change the email and try again. Keep iterating until you get responses. 2. Social media DMs Find prospects on LinkedIn, X, IG, FB, Reddit, etc. Send a 15-second personalized Loom audit. Make the preview obviously about them. Give value before asking for anything. 3. Affiliate programs Find people who already have your target audience. Offer a commission worth promoting. Make joining and sharing effortless. Tools like @partnacdotcom let you launch and manage the whole program in one place. 4. Partnerships Find complementary businesses serving your ICP. Create a simple referral deal. Give them a reason to send customers your way. Start with 10 good partners, not 1,000 random ones. 5. Communities Find where your ICP already hangs out. Answer questions and solve problems. Don’t drop links everywhere. Become the person people remember when they need the solution.

• 
  Priyanshu Bhati (@buildwithpb) reported 22 minutes ago

  @Noise_Frequency @susanabulhawa glitch is huge but calling them barons feels like a stretch. they’re just really good at reddit lore.

• 
  Anze Markovic | Performance Creative (@anzedetn) reported 23 minutes ago

  Sometimes the best-performing line in an ad isn’t the hook. It’s the line 20 seconds later that describes the customer’s exact experience: “I wake up, and my ankles look almost normal. Then I spend a few hours standing, and by 3 PM my shoes feel tight, my skin feels stretched, and I’m quietly wondering how I’m supposed to get through the rest of the day.” That level of specificity usually comes from Reddit research. It takes time to dig through the posts, comments, and oddly specific complaints people share when they think nobody is listening to them. But our team loves it. Because that’s where you find the emotional details customers rarely say in a survey: The embarrassment of avoiding sandals. The frustration of pressing a finger into swollen skin and watching the mark stay there. The anxiety of planning your day around when your legs will start aching. Specific recognition keeps people watching because they don’t just understand the problem. They feel seen.

• 
  Ray Myers (@TheRayMyers) reported 28 minutes ago

  @ariaradnia The problem is sustainability, I don't think this is sustainable. I believe US DAUs decreased last quarter. Reddit is turning into AI slop machine, and that makes it less relevant for LLMs as a data source. I don't buy it that there is another huge contract coming their way. I don't like their product as a user.

• 
  OrcXtreem (@OrcXtreemo) reported 30 minutes ago

  Pretentious bullshit niggеr fаggot. "Oh no! I won't be peaking into this colorful book of many visual stories. No-no! I don't want to touch this game and its many buttons. I do not want to consume that cartoon/movie/series! This is for manchildren plebs *******! I'm with the Ceaser. I'm with the Hitler. I'm ABOVE ALL OF YOU." God. What a ******* ******. The same fаg as Walsh with his "men should work and stop being infantile children with many hobbies" when he himself ******* sits on his *** doing nothing but talks to the camera so his content would be consumed by people, he wants not to consume content and go to the woods frolic with the wind in a field of flowers or melee a bear/moose or something. Reality is not medieval anymore. You aren't living in the woods. The times is now forcing you to seek help. And when help is taken away by foids, government, jooz, niggеrs and other "social economic factors" men can't go anywhere and do anything. So, they must seek help in other "media" and there are MANY medias that can help with this. You don't need to be a NECKBEARD FAT REDDIT NERD, but it's okay to have a hobby: games, comics, handywork, even knitting is good. Yes, you can go frolic into the field. Yes, you can go to the woods and read many books. But looking down on people who immerse themselves into fantasy of OTHER media you deem "unworthy" is lame and ***. Sometime ago people looked down on frolicking plebs while participating in grand ***** (he said *****) and dancing with elites. I'm working in gamdev my whole life and there are many people incredible: physically and mentally. They read and they can create and they still play games and read comics, manga and do all kind of silly nonsense in spare time. Don't be like this fаggot and lock yourself into something that HE forces you because HE THINKS PERSONALLY that it's not cringe. Nobody owes anyone anything. Do your own ****, just don't ****** kids and don't be a fаggot trаnny.

• 
  spimpy mimpy (@glumpgump) reported 33 minutes ago

  @Ironlilyart It's something that people often forget that I see time and time again, especially on reddit. Going "get five of your buddies to hold the knight down and kill him" is a lot more complex when the first man gets cut down, because nobody wants to be that first man.

• 
  Kiana_SEO (@KianaS_00) reported 34 minutes ago

  If you’re spending budget on GEO right now, this test may save you from putting it into the wrong channel. Today, my client gave us around 500 queries their in-house team was tracking, saying that they want to do Reddit. We narrowed them down to 50 representative ones and ran each 10 times, roughly 500 real ChatGPT responses in total. In this sample, Reddit appeared as a referenced source only 4.8% of the time, with zero direct Reddit citations. At the same time, we started seeing YouTube show up much more often for this AI category. And this is exactly why, for the clients we already work with, we don’t treat distribution as a fixed strategy. Also, e didn’t wait for the Reddit citation drop to become a GEO headline. Our daily monitoring was already showing the shift. Around August 5, we started noticing changes in how ChatGPT was retrieving sources across real user responses. We adjusted the client’s distribution strategy before the broader data came out. Later, public tracking made the change much clearer. ChatGPT Search’s use of site:-specific fan-out queries jumped from roughly 0.37% to 16.8% in a day, while the average number of searches per response increased from around 1.08 to 1.83. A few days later, Reddit’s tracked share of ChatGPT Search citations fell from a previous average of 3.83% to around 0.52%. By the time this became widely discussed, we had already seen the direction in our own monitoring and started moving the client’s budget. But Reddit still matters for reviews, community discussion and long-term brand presence. Before scaling content, we now look at: which domains AI is actually retrieving from which formats keep getting cited which sources are gaining or losing share how those patterns are changing week by week Then we move the budget. For visual categories, that might mean more YouTube. For another category, it might be product pages, niche publications or first-party research. The useful takeaway is simple: Build your GEO distribution plan around what the model is retrieving now. And ideally, you see the shift in your own data before everyone starts posting about it.

• 
  QuiescentCrescent (@qui_crescent) reported 34 minutes ago

  It's just very funny to me how positively tame whatever personal drama he has going on is compared to the gangbanging and serial killing of all the thug rappers reddit fellates. All performative, all the way down.

• 
  ☦️🇦🇺 (@AngloOrthodox22) reported 34 minutes ago

  @kylantisfeniks0 Reddit is down the hall and to the left

• 
  RicciTeTroll (@trolltom02) reported 35 minutes ago

  I feel something this morning, just left a thesis on FOMO under @snoofi_RH 's $snoofi reddit stock coin pair. "ok listen, I am desperately trying to find the reddit stock pairs that could run. So far I have narrowed it down to 2: snoofi, the literal logo of reddit (and a token that got massive bid back in the days) and chud on long, which is something redditors can definitely resonate with"

• 
  SHRIMPMONEYCAPITAL (@SHRIMPMONEYCAP) reported 39 minutes ago

  @LegalYookay on reddit the problem is "men" but never the culture where they're from

• 
  Harshal (@harshal_lfc) reported 43 minutes ago

  @Chikudi_US Also, according to reddit rumours they already had issues from 2nd or 3rd month itself. Plus, early months in marriage is mostly lovey dovey after which people show their true colours if they are hiding something

• 
  Arjun Premkumar (@arjun_prmkmr) reported 46 minutes ago

  @ayoub_el77927 Talk about what and how you solve the problem on X an Reddit as much as possible.

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  CmdrDevonKramer (@DevonLH_VT_) reported 46 minutes ago

  Before I go to bed tonight I need some rest. Dana's systems are an absolute good. They find bots. They find problems. They find Reddit headaches. They find everything. Dana's systems find all the problems. If you are stupid enough to say something purely threatening and toxic to me, expect to be removed. I do not care who you are. If you are one of these people you get punished, and for the right reasons. I do not reward stupidity!

• 
  David G Quaid (SEO) (@DavidGQuaid) reported 47 minutes ago

  @NomadicBackpac1 so everyone likes to pile on with... So is a dead server - but you never see "having a live server" is good for SEO. There's a line - if it doesnt help SEO - then its not "optimizing" Fixing a page that used to rank by taking "draft mode" off - isn't SEO. It doesnt take an IQ of 145 to figure this out? Go look at the top ranking sites for many high CPC categories and show me they're all the fastest. They're not - many of them fail the CWV test - as many people point out on Reddit.... Saying Google punishes slow sites is cyclical for "I ran out of SEO ideas"

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  IamLeo (@ImLeoRey) reported 48 minutes ago

  @Techjunkie_Aman This is terrible news, nexusmod has become tyrannical and toxic, it's like the reddit of mods.

• 
  Grant Miller (@AIGuide_) reported 48 minutes ago

  Claude Fable 5.1 dropped yesterday and i've had it running on a full social GTM stack since it holds way more at once now. you can dump a whole category's worth of posts, every customer conversation you've had, and everything you've ever published into one project and it keeps all of it straight, which means what comes out stops sounding like the other 400 accounts in your niche running the same three prompts they lifted off a thread. and this matters because social is where GTM actually lives now. someone decides whether you're worth a reply from a feed months before they decide whether you're worth money, but most companies still file that under brand awareness and then wonder why nobody knows they exist. i'll go over 10 stages with the prompts included for each one. let's get into it. stage 0: build the brain make a claude project and load it up before you ask it for a single thing. and i don't mean a clean CRM export, because you probably don't have one and it doesn't matter anyway. load whatever actually exists: - every post you've shipped, sorted by what hit and what died - your replies, comments, and the DMs that turned into money - whatever customer conversations you have, so calls, demos, tickets - 90 days of posts from the 10 accounts your buyers already read - what shipped in the product lately - the questions people keep asking that you keep answering the same way then run this: "act as the GTM brain for this company. read everything uploaded and build a working profile: what we actually do in plain language, who it's for, what we believe that most of this category doesn't, what we've posted that landed and what died, what proof exists today, and what we can credibly claim vs what we're still earning the right to say. do not make recommendations yet. summarize what's here, then tell me what's missing." nobody selling prompt packs talks about this stage because context can't be packaged, it's just work, and it's the only reason any of the next 10 stages produce something usable. stage 1: who you're actually writing for "look at everyone who reached out to us in the last 90 days. what did they have in common before they reached out, what post did they engage with first, what were they doing instead of us, and what did they say in the first message. if the sample is too small to support conclusions, say so and tell me what would make it reliable." that last line is the one everyone deletes, which is why half this space is running strategy off nine customers and calling it a playbook. most accounts write for their followers when they should be writing for the 30 people inside that number who can actually sign something. stage 2: customer language "pull the exact language buyers use about [PROBLEM] from our own conversations, replies and reviews. then find the same conversation in public, so reddit threads, quote tweets, comment sections, community slacks where it comes up unprompted. format as quote / underlying pain / awareness stage / objection it implies / angle. then flag every place their language differs from how we describe the same thing." that flag is the whole exercise, because the distance between how your buyer says it and how you say it is where your reach goes to die, and it's usually about four words wide. stage 3: read the feed "analyze the last 90 days of posts from [10 ACCOUNTS] in this category. map what claims everyone is making, which takes are so common they stopped meaning anything, what's actually being argued about, what everyone is carefully not saying, and where the conversation goes next. then tell me which of our beliefs puts us on the contested side of a real argument." consensus doesn't travel, since nobody has ever shared a post they already agreed with before reading it. what you want is the take that's true, defensible, and mildly annoying to half your timeline. stage 4: angles "build 5 content pillars from stage 1 and the gaps in stage 3. for each: the belief it attacks, who it's aimed at, the proof required to make it land, the objection it pre-empts, and where it sits in the funnel." then run every one of them through this: "if a competitor could post this word for word and it still makes sense, cut it and tell me what's missing." try that filter on the content plan you're already running and watch how much of it evaporates. stage 5: voice everyone skips this one and then wonders why their AI content reads identical to every other account using AI. "analyze everything we've published. build a voice profile: sentence length and rhythm, how we open, how we handle disagreement, what we'll be wrong about in public, words we use constantly, words we'd never use, how technical we go before simplifying, whether we hedge or commit. then write the anti profile, the exact phrasings that would immediately read as not us. include every cliché in this category we'd be embarrassed to post." then before anything ships: "score this draft against the voice profile 1-10 and tell me which lines would get flagged as not written by us." and the anti profile ends up doing more work than the profile does. stage 6: write the posts "write 5 posts on [PILLAR] in the voice profile from stage 5. every post needs one number, name or detail that could only come from having done the thing. no question as a hook. end on the line that starts a reply. then flag anything we can't back with proof yet." it'll get you about 80% of the way there, and the last 20% is you, which no prompt is getting for you. stage 7: hooks the first two lines decide whether the other 40 get read, so treat them as their own job. "take these 5 posts. rewrite the opening two lines of each 6 ways: the specific result, the contrarian claim, the thing everyone thinks and won't say, the mistake we made, the number that sounds wrong, and the flat statement with no setup. for each tell me who it pulls and what it promises. then flag any hook the post doesn't actually pay off." that last flag is the one that matters most, because a hook you don't pay off costs you the next post too, since people remember getting baited. stage 8: distribution posting is only half of it, because the other half is showing up where the attention already sits. "list the 20 accounts our buyers already read. for each: what they post about, how much their audience overlaps ours, and what we could add in a reply that their audience isn't already getting from them. rank by overlap, not follower count." then: "given [X hours a week], design a posting and engagement system we can actually sustain. cadence, format mix, how much time on replies vs original posts. be honest about what we should not attempt at this volume." a 12k account full of your buyers beats a 400k account full of other marketers, and most content plans die because they were built for a team of four and end up getting run by one person at 11pm. stage 9: audit "compare the last 30 days to the prior 30. for each pillar and format: reach, engagement, and who engaged, so title, company type, whether they're ICP. flag anything that got reach from the wrong audience, anything that got low reach from exactly the right one, which pillars produced conversations and which produced nothing, and any drop over 20%. then tell me whether the problem is the hook, the pillar, or the claim underneath it." composition beats volume, so 40 engagements from your ICP is a better month than 4000 from people who do what you do. if your replies are all peers then you built a conference and called it pipeline. stage 10: scale "compare 30, 60 and 90 day windows by pillar, format and hook type. find what works across all three, not what spiked once. tell me what to double, what to hold, what to retire. if a sample is too small to call, say so instead of guessing." then: "build next month's roadmap: 2 pillar tests, 2 hook format tests, 1 cadence test. for each: hypothesis, metric, minimum sample to call it, and what happens if it wins." you need a minimum sample on all of it, or you're just reading noise and shipping it as strategy. the loop: - inbound tells you who you're writing for - their language becomes the angles - angles become the posts - posts become the replies - replies become the conversations - conversations sharpen the angles - the audit picks what gets written next month every output feeds the next one, so run it for 90 days and you end up with something your competitor can't copy by screenshotting your posts.

• 
  Bmore73 (@mdemt) reported 49 minutes ago

  @ErimhanAhmet May 2024 — Former sailor’s photos called “worse than prison” A former Navy worker shared mess-hall photos on Reddit (raw-looking chicken, questionable brown meat, pink hotdog, moldy bread). Commenters included veterans from the 1990s who said shipboard food was “really quite awful,” greasy, and off-tasting. Covered by The Mirror.  Longer-term context from reporting: Sailors have long described repetitive menus, declining quality after fresh produce runs out (often within the first couple of weeks), and reliance on personal snacks, protein powder, and ramen to supplement. Midnight rations (“midrats”) were frequently cited as especially sparse leftovers. Ships returning to port rusty after long deployments October 2020 — USS Stout (DDG-55) after 215 consecutive days at sea The destroyer returned to Naval Station Norfolk looking heavily rust-streaked and weathered after a record 215 days without docking (COVID restrictions prevented port visits). Photos circulated widely showing rust patches on the hull. Daily Mail and later Naval News / NAVSEA coverage noted the rust was removed and the ship repainted after return. NAVSEA later used the Stout photo as an example of high operational tempo plus saltwater corrosion.  December 2021 — Broader “Navy is rusting away” reporting Task & Purpose published photos of multiple ships showing rust after deployments, including USS Arleigh Burke, USS Fort McHenry, USS James E. Williams, and USS Zumwalt, plus the 2020 Stout return. The piece attributed it to a “crushing deployment cycle” that left little time for preservation work.  2018–2019 examples and analysis • USS Curtis Wilbur drew comments for a “rusty and shabby appearance” during a 2018 Hong Kong visit. • 2019 Defense News “Rust Dialogues” discussed why U.S. ships often look rustier than allied ships: American vessels stay at sea longer with fewer port visits for chipping and painting. A 2005 photo of USS Normandy mid-deployment was contrasted with later, rustier ships. Corrosion control was already a multi-billion-dollar annual cost.  2023 NAVSEA statement Naval News quoted NAVSEA on rusty ships: high operational tempo + steel + seawater = rust staining wherever coatings are scratched. Crews do preservation at sea, but it is balanced against operations. The Stout 2020 photo was referenced again.  Rust after long deployments is treated by the Navy as expected cosmetic wear from saltwater and limited time for topside work while underway; it is usually addressed after return to port. Food complaints have been a persistent sailor grievance for decades, especially once fresh stores are gone and the 21-day repeating frozen/canned menu takes over. Both issues tend to surface most visibly after unusually long or high-tempo deployments with few or no port calls.

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  VibeDraft (@vibedraft_app) reported 50 minutes ago

  the most useful stat in the research we ran: reddit replies posted more than 24 hours after a thread get buried. octolens measured it across 522 million mentions. which means an intent listening agent that runs nightly is already too slow. the loop has to run hourly, and the human has to be reachable. the bottleneck is not the drafting. it is how fast a person can approve.

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  AdamOFK (@adamofk_) reported 50 minutes ago

  If you're using Reddit for SaaS growth, don't search only for your product category. Search for the problem people have before they know which product they need. “Looking for an alternative” “Anyone using…” “How do you handle…” Those conversations are much closer to buying intent.

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  Mendía Helicopter Tours (@MendiaTours) reported 51 minutes ago

  @PriestRitchie They trained hard for it. Enormous amount of debate and discussion. They forged and refined their rhetoric together. The problem is they were on Reddit, a place that bans truth and dignity and hides dissenting views. They assumed it would be more of the same here

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  formless_electrons (@FormlessE) reported 56 minutes ago

  @DoctorLoops Reddit mods are like janitors. But unpaid and usually have terrible social skills.

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  Amin (@eCom_Amin) reported 57 minutes ago

  fable 5.1 is insanely CRACKED at finding winning google ads angles to scale your brand past $1m/mo research skills jumped from 24.7% to 52.6% so here's every prompt you'll need to reverse-engineer competitors' funnels and rip some banger gads based on it: (actually run them all rn, don't just save this) 1. load the brain before you ask it anything the research is only as sharp as the context. upload: - pdps - reviews - website - funnel pages - competitors - report CSVs - brand docs - ICP info - winners - losers literally everything then run this: "act as the angle research lead for this brand. read everything uploaded and build a working profile: ICP segments ranked by revenue, the pain points in the customer's own words, the objections ordered by how often they appear, the proof we already own, and the beliefs a buyer must hold before purchasing. do not propose angles yet. summarise what you found, then tell me what context is MISSING" that last instruction is the whole game. prompt engineering is cope just have claude tell you what he needs from you and give it to him. anybody who disagrees just loves to overcomplicate things. 2. mine untapped databases that semrush misses prompt: "search reddit threads, quora answers, amazon reviews and Q&A sections, youtube comments on competitor and category videos, tiktok comments, trustpilot, and niche forums for people discussing [PROBLEM CATEGORY]. extract VERBATIM language, never paraphrase. for each goldmine you find, give me this: the quote, the pain underneath it, what they already tried, why it failed them, the outcome they want, and the emotional state behind it" paraphrasing is how angles end up sounding like ai slop. the whole value is in knowing your ICP's EXACT words and repeating them on ads. 3. reverse engineer every competitor funnel end to end "research [COMPETITOR 1, 2, 3]. use google ads transparency center, meta ad library, their landing pages, checkout flow and email capture. for each: every live ad and where it routes, the landing page TYPE, the hero promise, the mechanism they claim, the proof they lead with, the objections handled and in what order, the offer and guarantee, and what they are NOT saying" then: "for each competitor page, tell me which awareness level it was built for. then identify which of their traffic is landing on the wrong page type" this is how you find gaps in your competitors strategies that you can capitalize on 4. diagnose market sophistication BEFORE choosing an angle this is the step 9 out of 10 brands skip and it decides whether your angle has any chance: "assess the market sophistication level for [CATEGORY] using schwartz's 5 stages. analyse competitor ads and landing pages as evidence. stage 1 means nobody has made the claim yet. stage 2 means claims are escalating. stage 3 means mechanism differentiation has started. stage 4 means mechanisms are competing. stage 5 means the market is exhausted and identification wins. tell me which stage we're in, the evidence, and what type of angle still works at this stage" if your category is at stage 4, a bigger promise does nothing. every competitor already made one. if you're operating in stage 5, the mechanism is exhausted too, and the strategy has to shift again your ad is only good if it resonates with the market it operates in 5. score every angle against awareness and funnel stage "from the research, generate 15 google ad angles for my brand. for each: the awareness level it serves, the funnel stage it belongs in, the sophistication stage it's valid at, whether it's validated by competitors or white space, the proof required to run it, and the funnel type it should be tested through. rank by expected impact and flag any we lack proof to support" an angle without proof is a claim. claude will rank those last 6. map the keywords to the angles, not the products "build the keyword universe for [BRAND] using the customer language and competitor research. split into branded, competitor, problem-aware symptom queries, solution-aware category queries, comparison, use-case, and occasion. tag each with awareness level, the angle it pairs with, the funnel type it routes to, and the campaign that should own it" this will make everything nice and organized 7. turn the research into the campaign plan "turn everything above into a 30-day google ads launch plan for this specific brand, its AOV, margin structure and market sophistication stage. for each campaign, give me: the angle it carries, the keyword cluster, the landing page type, the creative direction, and the signal that decides whether it scales, holds, or gets cut. separate must-launch from phase 2 tests" then: "tell me which 3 angles to test first and why, given our sophistication stage and the proof we currently own" and that's literally it your competitors are testing angles with fat budgets while you analyze it all, learn from their mistakes, and (ethically) rip their winners with a unique twist and if you want me to audit your brand's google ads angles using this system and show you how we'd capitalize on the winning ones... DM me "OPP"

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  MARCUS🇵🇭 (@plottwisssttt) reported 58 minutes ago

  @jb141_ They think the feds cant just look these up on reddit and starts taking it down one by one 😭😭😭😭

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  Dog Dad The Pilot (@TeamBubba23) reported 1 hour ago

  @BW_Channel23 Saw somebody posted this on Reddit the other day. It got taken down shortly after